Mineral Evolution

The mineral makeup craze has proven that it has staying-power! This trend isn’t going anywhere for a long, long time. Last year the cosmetic industry jumped on the band wagon and mass produced mineral makeup products at every price point. Mineral makeup had existed for years in the prestige market, but for the first time, were finally being offered at more affordable prices.

There were many different mineral foundations and powders to choose from. They boasted full and flawless coverage with the benefits of being lightweight, natural and hypoallergenic. Who could ask for more?

Cosmetic companies have continued working overtime this season to offer up even more innovative mineral based products. The evolution of mineral makeup has reached unprecedented levels. Not only can you find great foundations and powders, but now you can find mineral based mascara, eye shadow and lip colour in some of the most beautiful colours by a number of brands. Revlon ColorStay, N.Y.C., L’Oreal Paris and Sally Hansen have all been extending their product lines.

I was very excited to add some of the most amazing new mineral products to Well.ca this week. Check out some of the hot new products:

Allure 2008 Readers’ Choice Award Winners

Every year Allure publishes a list of their readers’ absolute favourite beauty products. Here are some of the drugstore products that made the cut!

Lipstick

L’Oreal Paris Colour Riche Lipstick in Mica

This shimmery formula looks dark in the tube, but it softens to a gentle plum on lips.

Lip Gloss

Cover Girl WetSlicks Fruit Spritzers in Guava Splash

A super-shiny formula in a baby pink hue that looks almost good enough to eat—and the flavor is even sweeter.

Blush

Cover Girl Cheekers Blush in Natural Twinkle

The year-after-year favorite has just a hint of shimmer for a natural tawny flush.

Eye Shadow

Revlon ColorStay 12 Hour Eyeshadow Quad in Coffee Bean

The four easily blendable shades, ranging from cappuccino to espresso, have the eye-brightening effect of a venti latte (with a few extra shots).

Eyeliner

Revlon ColorStay Eyeliner in Black

This 16-hour eyeliner takes its cue from the 18-hour bra—it was made for endless nights.

Mascara

Maybelline Great Lash Mascara

Every 1.6 seconds, a tube of this classic mascara is sold. And with good reason.

Concealer

Maybelline Instant Age Rewind Double Face Perfector

Use the highlighter end of this double-sided wand to illuminate dark circles, then flip to the thicker concealer to mask blemishes.

Foundation

L’Oréal Paris True Match Super-Blendable Makeup

Find a shade close to your skin tone and the formula adjusts to match it. Plus, the lightweight texture resists settling into fine lines and pores.

Body Scrub

Neutrogena Body Clear Body Scrub

Loaded with salicylic acid, this foaming exfoliator battles pimples everywhere but the face.

Body Lotion

Olay Quench Body Lotion

The formula gradually builds up moisture levels in the skin so that the more you use it, the less you’ll need it. Plus, it’s slightly (and tastefully) iridescent.

Self-Tanner

Jergens Natural Glow Daily Moisturizer

The first gradual self-tanner on the market (in 2005), its three formulas—fair, medium, and medium/tan—still blow away the competition, depositing a small amount of color that builds up each time you apply.

Facial Scrub

St. Ives Apricot Scrub Blemish & Blackhead Control

Two percent salicylic acid eradicates blackheads; grainy exfoliants slough off dead skin.

Anti-Aging Product

Olay Regenerist Microsculpting Cream

This thick whip is the culmination of more than 50 years of research—and its firmness effects (though subtle) confirm it. Rich in peptides, it builds collagen in the skin for a tighter, more lifted look.

Facial Moisturizer

Olay Regenerist Microsculpting Cream

A winner in two categories, this heavy-duty cream really takes home the gold. It drenches skin with hydrating powerhouses sodium hyaluronate and glycerin.

Shampoo

John Frieda Collection Shampoo in Sheer Blonde, Brilliant Brunette, and Radiant Red

Each tube is packed with light reflectors—and the three formulas guarantee that no woman is left behind.

Conditioner

Pantene Pro-V Always Smooth Conditioner

The creamy yet lightweight formula is the Old Faithful of the drugstore for a reason.

Defrizzer

John Frieda Collection Frizz- Ease Hair Serum Original Formula

Packed with silk proteins, this beloved serum glides over damp hair for a smooth, glossy finish when hair dries.

Home Hair Colour

Tie: Clairol Natural Instincts and L’Oréal Paris Féria

The 36 shades of Clairol are ammonia-free, last through 28 washes, and—shocker!—promise healthier hair with repeated use. It comes with a hair gloss that creates a more intense gleam.

In one step, each of the 41 shades in this L’Oréal collection mimics the way a professional colorist works by depositing a blend of multiple tones—which means no one has to know that your color came from a box.

Natural-Looking Polish

Sally Hansen No Chip 10 Day Nail Color in Infinite Natural

The Energizer Bunny of nail polish, this pinky nude truly stays chip-free for ten days.

New Fragrance

Tie: Intimately Beckham Women and L.A.M.B. by Gwen Stefani

This mix of vanilla, sandalwood, and orange blossom is a best-seller—and proves that the Beckhams truly have taken over the world.

Violet leaves, peach skin, and sweet pea—if it isn’t innovative, it isn’t Gwen Stefani.

Men’s Fragrance

Old Spice

Old Spice’s potent blend of anise, citrus, and vanilla has been making men smell like he-men since 1938. Even Jackie Moon is a fan (at least of the deodorant).

Free Shipping on all Canadian orders, and No Hassles Return Policy!

We’re very excited to announce that we’re offering free shipping on all Canadian orders, with no minimum order amount until August 15th, 2008. We’re extending this offer indefinitely!

To make your life a little easier we’re also introducing a new No Hassle Returns policy – we’ll pay for shipping both ways. How easy is that? You can read more about both offers on our Shipping & Returns page. It’s our way of showing how much we appreciate you!

Find us on Facebook for your chance to win!

Want to be friends?

Join our Well.ca page on Facebook in the next 24 hours and we’ll pick one lucky winner who will get their choice of either Burt’s Bees Essentials Body Kit or any two products from the L’Oreal Men Expert Line! By joining our fan page you can find out what’s new at Well.ca and get access to exclusive deals. It’s also a great way to give us feedback – is there anything we should add to the store? What are we doing right? What are we doing wrong?

While you’re on our Facebook fan page, why not review us? It’s an easy way to let other people know about your experience with Well.ca! You can also review us at RedFlagDeals.com, or ChickAdvisor.