Krave is jerky elevated -- don't settle for tough, chemically-processed products, but instead turn to a flavourful, artisanal snack crafted with care and made using only high-quality ingredients. A cut above the old, leathery, chemically processed products, Krave represents a jerky renaissance, providing an all-natural snack that is both healthy and flavourful. Based in California's wine country, Krave Jerky imbues its products with a reverence for quality -- from ingredients to process to packaging -- expected of the world-class wine produced in neighbouring vineyards. Devoid of any nitrates, MSG or artificial flavours, all-natural Krave jerky has an elevated conscience. Live a cut above.