New Nordic was born in Scandinavia where people live close to nature. Now it is spreading all over the world. The two founders of New Nordic, Marinus Blaabjerg and Karl Kristian Jensen, set a goal to create innovative and dramatically more effective natural products. In every culture around the globe, more and more people are beginning to realise that natural health products may help prolong vitality and generally improve the quality of life. New Nordic focuses on natural products that have a solid scientific evidence for enhancing vitality and promoting an active life, even in people of advanced age. Then they refine, analyze and test them under controlled conditions. This careful approach is the foundation for New Nordic's product offering.