Stabilo has established itself as the "in-brand"
of pen amongst young people all over Europe. The reason: Stabilo products stand
for design, trends and lifestyle. Whereas in the past the main focus was on the
pens' technological features, such as the amount of ink and the line thickness,
the needs and wants of those who write, highlight or draw with a Stabilo are
now central to product development from the very beginning. This results in
innovative and high-quality products perfectly suited to modern lifestyles,
especially to those of young people.