My nipples appreciate this cream, and the smell is lovely. I do wipe it off with my nursing pad before baby feeds, but I would do that with any nursing cream.
Feels nice on the skin. A bit clumpy but I'd still rather use it because it's a natural product as opposed to something like Vaseline. I don't think my baby likes the taste though as he seems surprised that I taste different so I try to put the cream on in between feeds and wipe it off before the next feed.