Almay Smart Shade Blush
Instantly transforms into your perfect color
With smart shade blush, there's no more guessing about how to find your perfect blush shade. This revolutionary blush contains microscopic shade-sensing color beads that are activated when you smooth it on—transforming into a shade that perfectly complements your skin tone. Simply pick your favorite shade, smooth it on and watch it instantly blush for you. Plus, the antioxidant blend of vitamins and grapeseed nurtures your skin. For sheer, radiant color every time.
So smart, it blushes for you!
1. Choose your favorite shade -- pink, natural or berry
2. Smooth on to activate the shade-sensing smart beads
3. Watch smart shade blush transform into your ideal blush shade
To Use: Wear blush alone or over foundation or powder. Apply with fingertips. Blend thoroughly.
hypoallergenic • dermatologist tested
Since 1931, Almay has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients. Almay was founded in 1930 by Fanny May and Alfred Woititz, and was the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and was the first brand to create cosmetic regimens for specific skin types.