AVEENO NOURISH+ VOLUMIZE SHAMPOO does much more than nourish and cleanse — it creates abundance with a fusion of lightweight conditioners, giving hair lush, rich life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine. And in a clinical trial, 88% of the women who used the NOURISH+ VOLUMIZE regimen had an improvement in hair elasticity, and 87% thought their hair was softer.

This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, is designed to feed your hair by replenishing moisture to protect fine, fragile hair. It zeroes in on the weakest part of hair — fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it's from AVEENO, you can trust that it's gentle on color-treated hair.