Aveeno Positively Ageless Lifting & Firming Daily Moisturizer

With wheat protein and natural shiitake complex

A daily moisturizer that works with your unique skin.  You'll see:

• Visibly lifted and firmer skin
• Reduce appearance of fine lines and wrinkles
• Improved skin texture and elasticity
• Provides broad spectrum UVA/UVB sun protection
• Helps protect skin against signs of premature aging
• And because it's Aveeno it's gentle enough for even sensitive skin

A pioneer in the study of natural ingredients for efficacious skin care, Aveeno has captured the naturally active benefit of wheat protein, shown to firm skin and rejuvenating shitake mushrooms, long believed to enhance vitality and slow aging.