Aveeno Positively Nourishing Shine Shampoo does much more than nourish and cleanse — it removes dirt and oil and prevents build-up, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes help repair damage, giving hair life with — strength, softness, and shine.

This exclusive Active Naturals formula, infused with nourishing wheat complex and shine-enhancing palm extract is designed to replenish moisture and promote shine, targeting the weakest parts of your hair with fortifying protein.  Developed with a team of experts, including a leading dermatologist and hair stylist, Aveeno Active Naturals formula harnesses the power of nature combined with advanced scientific methods, to give you beautiful, strong, healthy looking hair.