Rich and creamy yes but also yummy and delicious. Add boiling water and a bit of milk then sit back and relax. Kids always take mine if I relax too much. They want it also. Delicious.
Very very good hot chocolate, easy to make with hot water. Tim Horton may be a bit better but for the money this one is a great product. I like it even better than a different brand I bought for my K-cup.