Everyone should be happy to know that this brand no longer uses SLS/sulfates. The ginger toothpaste has a WEIRD taste, though after about a week it grew on me. My only complaint is that the ginger toothpaste doesn't freshen breath as well as the Wintergreen, mints, and Fennel toothpastes.
Ginger taste is unusual but I like it. It seems to clean my teeth well without increasing sensitivity, which is important to me. I like it enough that I'm planning to try one of the other flavours next to see which I like best.