Simplify your home haircolour experience!
Now it's easier than ever to capture the latest styles with beautiful colour that won't fade, and healthy shine that won't dull.
L'Oreal's NEW Optimized System, Preference Fade-Defying Colour and Shine System offers rich, long-lasting colour results. The fade resistant colour shines on and on, so your colour won't fade-out, turn dull or brassy. Care Supreme conditioner, enriched with Vitamin E and UV filter, helps lock in colour vibrancy for up to 6 weeks.
This is the only brand of home hair colour that is capable of covering my greys for more than a handful of shampoos. I took off a star because the purple bleeds for a long time after colouring, but it never washes completely out. The brown pigment doesn't stick to my greys as much as the purple does so I end up with pretty magenta highlights all through my hair. I get more complements on my hair colour when I use this than I do when I splash out for a pro dye-job.
I love it. It covers gray and adds shine. I cannot find my shade I use in the US, in Canada. Lightest Natural Blond. UGH!!! every time I find a color I like it seems to disappear!!! Great haircolor but same problem, only lasts about 3 weeks and gray is back.
A great product for a great price. This product is easy to use and gives my hair a nice full looking color ... not dull like so many other dyes out there.
I love l'oreal products and have been using this one for many years. The only problem is the older I get and the faster the grey hair comes through and this product only lasts about 3 weeks before my grey starts to show again.
I use medium ash blonde that I like very much. I covers my grays and it last till the next colour (3-4 weeks). Unfortunately, it is very messy because it drips alot.
Home hair colour is only worth the work it if it can beat salon hair colour, and L'Oréal Superior Preference certainly does. You can get the coverage you want because you're doing it yourself (hairdressers often miss areas around my face where the most stubborn grays are), and it's less than half the price of a salon colour. Plus, if you get caught in the sun or something that alters the colour, you don't need an appointment! Love this hair colour!
This is great hair color( I'm from the U.S.A. and that is how we spell colour). It covers all of my gray (again a U.S. spelling) hair. Any way, I use the deepest plum and it gives a perfect purple cast in direct sunlight but just looks black indoors.
years ago when i used to colour my hair with the box the results were good. yes i never did anything dramatic with a boxed haircolour.. ive stopped using them bc there are just too many chemicals so ive found different salons that use less chemicals with there haircolour.
"Superior" is right. The absolute best hair colour out there. Colour easily lasts until time for next colour (2 months). Hair stays in top condition. I have baby-fine hair and have been using this product for years, yet my hair feels very silky and I have no split ends. Easy to apply and doesn't drip. I thinks it's perfect.
Currently I am using very light ash blonde 110. It works great to cover my roots(my natural hair colour is dark brown with red undertones).
I would highly recommend this product/brand..it is the one I always use in between professional treatments or if I feel like a quick change or touchup.