A good oil. I've had hemp seed oils that were VERY strong tasting and I couldn't even stomach them. This brand definitely has a milder flavor, though is still not as versatile as, say, a flax seed oil in flavor. I wouldn't add this to my maple syrup like I do flax seed oil. But it's also a healthier oil. LOVE it on salads, fresh veggies, toast. That kind of thing.