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Great lash Washable Mascara conditions as it thickens lashes. The lash-doubling formula glides on smoothly to build great-looking lashes. The lash-building brush makes it easy to get a full lash look without clumps. Hypoallergenic and contact lens safe.
Allure 2008 Reader's Choice Award Winner for drugstore mascara.


I've been using this product for years! And the price on well.ca is just right!
Excellent product. It's been recommended to me several times, but this is the first time I've tried it. It does the trick at a terrific price. Will be using it forever.
This is one of the few mascara products that doesn't claim to do all sorts of things and then not deliver. This product is simple, works well, and I've used it for years. Every time I decide to try a different brand ($$$$$$$), I regret it and end up throwing away the other brands.
This product is inexpensive, delivers, and I love it!
I've used this mascara for alot of years and I always come back to it. Works great and is very inexpensive. Great everyday mascara.
I've been using this mascara daily for years. I love it and wouldn't use anything else for daily use!!
Works great, I've been using the same for over a year now, I simply LOVE it!
It's the only mascara I use. I've tried other ones but always come back to this one.
I have never met mascara that doesn't clump. This one less than others. I keep an old washed mascara wand to seperate the lashes that stick together.
I have always used this Mascara . There is a reason it is the #1 seller in the world . Great product!
Ok, well I tried this accept it was blackest black-- it really clumped because I have fine lashes that are long and curly...
I have tried this mascara several times over the years. I'm 51 and it's been around since I was in my teens. Anyway, this one has never been successful for me. Always disappointed, every, every time. Too thin on application. Seemed like it would take so many coats and I never could understand why it has survived in the market so long.
I recently bought this mascara in a pack of two and was pleasantly surprised. I have used many other mascaras but shied away from this one thinking it was a cheaper brand and wouldn't work well. This is a very good everyday mascara and would recommend it.
Don't ask me why, but due to that stupid hype on this mascara, I've used it twice since it came in a package of two... it is NOT washable. I had so much difficulty washing it off with makeup remover (twice). It would still leave dark stains under the eyes. It does clump, it does get sticky and uck. Pretty much not worth any of your pennies. I would NOT recommend it.
Wow this 'washable' mascara IS SO NOT WASHABLE. It takes forever to get it off, and even with heavy duty makeup remover it still leaves this dark stain under my eyes. Also...it doesn't even do a good job being a mascara, my lashes looked hideous. It clumps and does not lengthen or volumize. It's the most over-hyped mascara EVER.Makeup artist swear by this mascara, but it's only good for photoshoots where you have to spend 20 minutes reapplying coats after coats of this mascara because of it's wet build up, which is not realistic for an everyday mascara
Its alright, but mostly just hype. I'm sure there are other mascaras out there for the same price that do way better. I started using it for a week, and i thought, 'hmm its pretty good'. But it was such a chore to remove it, with my eye makeup remover it didn't come off completely, and left my eye looking dark. People started telling me that i should get more sleep because i looked so tired, but that definitely wasnt the case, because i get 9 hours a night. It was just the mascara not being easily removed. Sure, it's waterproof, but i draw the line at UNremovable.
Great mascara! Liquid is very smooth and the brush works great. It gets every lash. The only downside is that this mascara is washable, meaning you will get racoon eyes in the rain.