Lash plumping, full curve mascara. Fuller figured brush - fuller figured lashes. Curves in all the right places! The first Triple Plump brush with 3 x the curves for 70% curlier lashes. Voluptuous brush with CurveControl technology wiggles easily through your lashes quickly coating them. Exclusive brush design curves IN to maximize lash loading, curves OUT to curl and de-clump each lash for a complete curved look. Lashes look lusciously curled, plumped and defined. Plump 'em up! Enriched with proteins, the plumping formula strengthens lashes over time for a continuous lash boosting effect. Rich cream texture instantly amplifies your natural volume x 7 and fixes the curl for 12 hour hold. Fabulously fuller lashes.