This product is creamy smooth, so perfect for eye makeup as it is moisturizing and easy to smudge on without stretching skin. I bought the White #1, and am considering the Coffee #8 color. Excellent for highlighting inner corner of eye and at brow, but I also sometimes use it at the top of cheek bone and cupid's bow of lips. Would love it even more if it was organic.
I tend to prefer powder eyeshadow as I have perpetually oily/moist skin that just makes powders stick and look intense, but I dislike putting white powder on my inner corners of my eyes so I bought the No.1 White stick on sale and it works well for this purpose. It's not too bright or opaque on me (which I would have liked actually) but it is just enough for quick brightening of the area for an every day look. Fiddling with powder there was just a hassle before for such a minor enhancement. This stick makes it quick and easy.