More natural taste and ingredients than conventional toothpaste. I like being able to choose a "natural" toothpaste that also contains flouride.
only need a small amount, tube lasts me forever, healthier alternative than unnatural brands, found taste to be better than traditional brands.
Works fine but not impressed that it contained more chemicals than you would expect to find in a "natural" product
Love this toothpaste. Cruelty-free and not as sweet as most conventional toothpastes.
This toothpaste is everything I want in a toothpaste, except for the "paste" part. Fingers crossed for a whole care gel;)
I have been using Tom's of Maine products for years and I love them all. I wish well.ca would also sell their Orange-Mango toothpaste gel. Fantastic for people who can't stomach mint flavors!
My dentist wanted me to use fluoride and I wanted something natural.. this is a perfect compromise. I feel like I'm spoiling myself every-time I use it.
Tom's of Maine is the only company we know about that offers natural toothpaste with fluoride. We love that we can still have a fluoride toothpaste without exposing ourselves to artificial sweeteners several times a day!!