Founded in 2000, they revolutionized the supplement industry with the introduction of the BlenderBall wire whisk - an invention that solved an age-old problem of lumpy protein, fiber, and meal replacement shakes. Their goal is to empower you - regardless of your current health and fitness level - to live a happier, healthier, and more active life. The BlenderBottle Classic has become the iconic shaker cup of the fitness world, and the gold standard to which all other shaker cups are compared.