Joico

There's nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it Joi. Joi is at the heart of everything they do.

The salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come.The joi of healthy hair is their promise and commitment.