LesserEvil

It all started way back in 2005 as a concept of making iconic American snack foods better for you. It was a holistic mission to provide options to consumers that were less evil than what they were used to purchasing. Before they launched a potato chip they largely stayed away from anything that was cooked in oil. They prided themselves on air-popping our popcorn and they puffed a bean chip in hot air that was higher in protein and lower in fat. But as they fine-tuned their approach to creating their chips they really realized from their customers that snacking is all about flavour, and while a bean chip is nice idea, it just is not indulgent enough.

In some instances they were making snacks they thought their customers should eat not what they really wanted. While the roots of the company featured snacks that were lower in fat and calories, they began to realize that customers thought some fat was ok and snacking was not all about apples and celery with almond butter. It was about not being perfect and what they should care about is providing customer's products they want and love and take those products and make them with the best, organic, non-genetically modified ingredients. They think they taste better too.

In 2012, a LesserEvil factory was born. There isn?t a single product that they produce that they don?t think has the best possible ingredients. They invite you to join the LesserEvil life! By choosing their products, they hope you are joining them on their LesserEvil journey. Let?s smile and walk each other home.