L'Oreal Paris

L'Oreal Paris is a truly global beauty brand with many internationally renowned products. For most,

L'Oreal Paris is a truly global beauty brand with many internationally renowned products. For most, the name "L'Oreal" is immediately evocative of the brand's signature phrase, "Because I'm Worth It." -- the concept behind the legendary advertising campaign for Superior Preference haircolour launch in 1973. Today, it represents the essence of the L'Oreal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.

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