Prima

Performance food made in a lab is one thing. Prima is not that thing. Prima is food for sport tested on the streets, fields and mountains and proven quite literally, through centuries of trial, improvement and winning.

Prima is the real food formula that has powered true athletic achievement, adventure and endeavor over generations. Crafted from inside knowledge gained during years on the European cycling circuit, it is the sum of that experience. Now you can ride, hike, climb and play powered by all-natural nutritional secrets that actually work.

No hype, no additive-laden gimmicks, just proof. Which is also delicious.