Privai

Results, integrity, and self-care are the three attributes most important to Privai founders Christi

Results, integrity, and self-care are the three attributes most important to Privai founders Christina Stratton and Ilana Alberico. After a chance meeting in 2005, Ilana and Christina joined forces and began their journey as Spa Developers, opening their first of many spas, Spatheology, in the heart of downtown Asheville, North Carolina. Almost 10 years later, their spa consulting company, Innovative Spa Management, is one of the most sought after spa firms in the nation. With over 250 employees, 17 spa locations in the USA and growing, Ilana and Christina understand what women are needing and deserving in this hustle and bustle type of world we all live in; always taking care of others before themselves, being mothers, business women, wives, partners, care givers, friends and so much more. It was time to bring a skincare line to the industry that was "spa in a bottle"; simple and luxurious for at home use.

Christina is a former singer/songwriter from California, turned skincare guru. Ilana, who was raised in a holistic household in the beautiful mountains of North Carolina, learned from a young age about healing through natural products and used this knowledge to forge a successful career for herself in the massage and spa industry. Although Christina and Ilana came from two completely different worlds, their vision was the same: to create an accessible spa line for women that not only spoke to the core essence of mindful living, but that offered the healing benefits of botanically based ingredients as well. With the duo's passion for natural skincare and knowledge of formulations and application, Privai was born.

Inspired by everyday real beauty, Privai delivers quality natural skincare through consciously sourced, botanically based, results driven ingredients that speak to the essence of mindful living. They have made it their mission that every woman experience a "self-care with skin care" philosophy in their lifestyle.
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