Pura Naturals

Pura Naturals is an American company that believes in making ecologically friendly choices in all their practices. They started as a group dedicated to cleaning environmentally toxic oil spills. Realizing there was a need for more efficient absorption methods, they invented the revolutionary BeBetter Foam. This foam sucks up oil and grease -- excellent for cleaning oil spills! But the creators also realized the potential of BeBetter Foam as a cleaning product in your household. Now the base for all Pura Natural sponges, this unique and renewable foam is available for all!