Rareform

The idea came to Alec and Aric Avedissian while they were backpacking through South America and saw old billboard vinyl being used as roofing. Blown away by the material's versatility and durability (not to mention uniqueness and style), they jumped head first into the crazy idea of taking billboards and repurposing them into one-of-a-kind products.

Starting out in an attic above a boxing gym, and storing the billboards at their parents' house, the company soon grew to have its own warehouse outside of Santa Monica and even go international. Despite the success the company continues to stay true to what made it start in the first place: a commitment to durable, unique, stylish, and sustainable products the owners would buy themselves.

Billboards are made out of durable vinyl and are typically 12' x 48' ft. Once their time high in the sky is done they are shipped out to our California warehouse where they are washed and hand-cut into unique designs.