Red Canoe
In 1999 Red Canoe was conceived in a bush plane over the pristine wilderness of Northern Ontario.The
In 1999 Red Canoe was conceived in a bush plane over the pristine wilderness of Northern Ontario.The imagery, romance, heritage and unique lifestyle this form of travel represents is hard to express. Those that live it carry forward a tradition of the Canadian pioneers who pushed the limits of possibility in the face of all the adversity our rugged landscape could muster.
Sudbury Ontario native Dax Wilkinson grew up with these types of experiences but had been transplanted to the big city of Toronto. While the aspiring entrepreneur and designer developed products for different brands, close friends from home were becoming professional Bush Pilots. A treasured invitation from one such friend for a flight in a deHavilland DHC-2 Beaver Aircraft led to a lightbulb moment. The utility of these machines and their relative impacts on Canada are unparalled. The DHC-2 was the tool by which much of the Canadian landscape had been made accessible.
Wilkinson decided to create a product line inspired by Canadian icons with great stories like the DHC-2 Beaver. Many of these stories were unknown, fading from memory or taken for granted. Those few individuals that knew them well would welcome any banner that invited the uninitiated to take interest.They then delved further into Canadian stories and worked to include icons like the Canadian Broadcasting Corporation (CBC), Royal Canadian Air Force (RCAF), Royal Canadian Mounted Police (RCMP), CP Railway and many others. They hope to share Canadian history and find ways to support and preserve their respective traditions and legacies.
Sudbury Ontario native Dax Wilkinson grew up with these types of experiences but had been transplanted to the big city of Toronto. While the aspiring entrepreneur and designer developed products for different brands, close friends from home were becoming professional Bush Pilots. A treasured invitation from one such friend for a flight in a deHavilland DHC-2 Beaver Aircraft led to a lightbulb moment. The utility of these machines and their relative impacts on Canada are unparalled. The DHC-2 was the tool by which much of the Canadian landscape had been made accessible.
Wilkinson decided to create a product line inspired by Canadian icons with great stories like the DHC-2 Beaver. Many of these stories were unknown, fading from memory or taken for granted. Those few individuals that knew them well would welcome any banner that invited the uninitiated to take interest.They then delved further into Canadian stories and worked to include icons like the Canadian Broadcasting Corporation (CBC), Royal Canadian Air Force (RCAF), Royal Canadian Mounted Police (RCMP), CP Railway and many others. They hope to share Canadian history and find ways to support and preserve their respective traditions and legacies.