Theorie

Theorie create extraordinary formulas, tools and hair care collections using the most powerful combination of nature and technology. They questioned, conceptualized and constructed our way to salon industry prominence. Since the very beginning, it?s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, they created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.