Way of Will
This brand was created by Will, and inspired by his dad who was very ill at the time. Cancerous cell
This brand was created by Will, and inspired by his dad who was very ill at the time. Cancerous cells had spread to his dad's brain, which caused him to be confused and unable to recognize a lot of things around him. Although he couldn't express himself well, Will, his sister and his mom took care of him day and night; trying to stimulate his mind in every way. Will started to notice that the only time he would react and show happiness was when he smelled food or other familiar scents around him. It was then that Will realized how powerful scent could be and started to look into the benefits of scent stimulation.
Based on his product development experience, as well as having a close friend who is a certified aromatherapist, Will started to learn more about the benefits of natural essential oils. Having been working out and going to the gym for more than 10 years, he is also very passionate about health and has discovered a lot of behaviors and needs from people who go to the gym. Will thought, "how great would it be to have natural products that could enhance the experience of working out?"
In the end, developing a line of functional products based on natural ingredients and the power of essential oils and aromatherapy for people who work out made the most sense to Will. This is a very personal line for him because it is infused with his personal experiences and interests. It seemed appropriate to name the brand WILL; not only is that his name, but it also represents willpower, which working out and pursuing your passion both require!
Based on his product development experience, as well as having a close friend who is a certified aromatherapist, Will started to learn more about the benefits of natural essential oils. Having been working out and going to the gym for more than 10 years, he is also very passionate about health and has discovered a lot of behaviors and needs from people who go to the gym. Will thought, "how great would it be to have natural products that could enhance the experience of working out?"
In the end, developing a line of functional products based on natural ingredients and the power of essential oils and aromatherapy for people who work out made the most sense to Will. This is a very personal line for him because it is infused with his personal experiences and interests. It seemed appropriate to name the brand WILL; not only is that his name, but it also represents willpower, which working out and pursuing your passion both require!