Wise
The seed for Wise was planted in a barber's chair when he noticed that many of his clients, like him
The seed for Wise was planted in a barber's chair when he noticed that many of his clients, like himself, were seeking grooming products more in line with their lifestyle and beliefs. Wise caters to a new generation of conscious consumers; those who want thoughtful, carefully-sourced, and natural personal care products down to the last ingredient and packaging detail.
Artificial fragrances and colors, MEA, DEA or TEA, parabens, phthalates, and sulfates will never be found in thier products. Natural, healthy and cruelty-free ingredients will always be the core of the products.
The only ingredient that hinders the vegan certification of their products is beeswax, an ingredient they particularly enjoy for its moisturizing and protective properties.
Artificial fragrances and colors, MEA, DEA or TEA, parabens, phthalates, and sulfates will never be found in thier products. Natural, healthy and cruelty-free ingredients will always be the core of the products.
The only ingredient that hinders the vegan certification of their products is beeswax, an ingredient they particularly enjoy for its moisturizing and protective properties.