Head of Acquisition

Job Description:

At Well.ca, we are looking to change the landscape of health and wellness in Canada and we need your help to do it! We are seeking a Head of Acquisition to continue our rapid customer growth. The ideal candidate is a performance marketer who is excited to push the boundaries creating the most phenomenal customer experience in Canada as it relates to health and wellness.

Job Responsibilities:

• Plan and execute customer acquisition strategy, working within target CPAs
• Manage all performance marketing programs - Affiliate, SEM, Paid Social, Partnerships, Display and other PPC programs to achieve and exceed our new customer targets
• Optimize SEO through content, on-site, off-site and technical strategies
• Track and report customer acquisition costs (CPA)
• Test and optimize continuously to maximize conversion
• Manage relationships with digital agencies.
• Brief ad creative for all assets required to support acquisition programs
• Benchmark and track performance to outlined KPIs
• Compile and summarize weekly/monthly campaign results
• Other projects as required

Qualifications:

• Minimum 5 year’s experience with performance advertising – Affiliates, PPC ads, Google, Yahoo/Bing, Paid Social, Remarketing, Display Ads and other online acquisition channels as well as SEO optimization experience
• Diploma, certification or degree in business/marketing/online/digital marketing/new media
• Demonstrated analytical skills
• Experience with digital reporting, tracking and analytics
• Ability to prioritize and manage multiple projects
• Excellent oral and written skills
• An interest in Customer Acquisition/Growth Marketing and the role it plays in E-commerce

About Well.ca:

We believe that Canadians should never have to compromise on the health, wellness, baby and beauty products they choose for themselves and their loved ones – so we are empowering them lead healthier and happier lives by delivering wellness on their terms.
We’re a fast-growing, proudly Canadian company that’s passionate about our customers, our business, and the products we sell!

Why Join Us?

FUEL YOUR PASSION. Be inspired every day to lead a better lifestyle. You’ll constantly discover health & wellness products, information and inspiration.
GROW A COMMUNITY. We are about much more than one-time product-based transactions. We are nurturing a community of engaged employees, customers, and experts alike.
GET THINGS DONE. We are agile and creative problem-solvers.
EMBRACE CHANGE. Things change fast online, so we do too! Be part of making change.
GET YOUR HANDS DIRTY. We are ego-less, and ready to own whatever job needs to be done.
BE HAPPY & HEALTHY. We’re seriously ambitious when it comes to helping Canadians be happier and healthier – and we practice what we preach.

Location:

Toronto, ON