This is a thick and soft towel as written in the other review, but it is important to note that it shrinks considerably after it is washed. Then final size after multiple washings in cold water followed by tumble drying is 27" x 27". This is large enough for a newborn, likely till 6 months only. Even so, I'm glad I have three of these. We use two at a time - one wrap/dry the baby out of the bath, and the other to wrap the baby and keep her warm while we go through the nighttime routine.