Acure Ionic Blonde Shampoo

Blonde, silver or platinum locks getting sassy and brassy? Keep your color in check and tone things down with this sulfate and paraben free purple shampoo. With purple carrot, avocado, and pomegranate. Sunflower seed extract helps prevent color fade.

Directions: Apply to wet hair and work into a lather. Let it sit for a minute. Rinse and follow with Ionic Blonde Conditioner.     

Ingredients: Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Daucus Carota Sativa (Purple Carrot) Extract, Helianthus Annuus (Sunflower) Seed Extract, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Caldendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Benzaldehyde, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2/ Ci 60730.  * Organic Ingredient