ARM & HAMMER^™ Pro Sensitive™ Enamel Strengthening toothpaste, from the makers of Orajel™, provides effective relief in a low-abrasion formula that’s gentler on enamel.

Features:

• Formulated with 5% potassium nitrate to help reduce painful sensitivity to cold, heat, acids, sweets
  or contact
• Low abrasion formula is 40% more gentle than a leading sensitive toothpaste
• With brushing, baking soda gently removes plaque and surface stains with a deep cleaning action
• Fluoride cavity protection aids in the prevention of dental decay
• Strengthens enamel, freshens breath and gently whitens

A decrease in sensitivity should occur within the first two weeks of regular brushing and improve with continued use.

Recommended for adults and children over 12 years of age.