Calling it "beard soap" is a clever gimmick I guess, but they really should also sell it as regular soap. It's real soap made from saponified olive oil to make it real Castille soap, saponified palm and coconut oils to make it cheaper, beer as a marketing gimmick, and essential oils to make it smell great. And it does. It's a pure, natural soap, made pretty much the way real soap's been made for centruies. It's much better for your skin than modern so-called "soap" which is actually detergent, it lathers well, and it works great. I used it for shower soap and shampoo, and will do so again. Highly recommended.