forever new Gentle Wash Classic Powder
Laundry Detergent 3 kg - 96 Loads
Forever New's pure citric base gently launders fibres without breaking them down and rinses so clean, everything looks newer longer.

Designed for frequent users, Forever New's self-sealing pouch with measuring scoop yields 96 HE loads or 375 hand washes at pennies per wash!

Features & Benefits:
  • Preserves the fit and shape of modern fabrics (lingerie & hosiery, silk, wool, cotton, swimwear, and lycra)
  • Removes residue from previous washings or dry cleaning
  • Designed for HE and standard washing machines, as well as handwashing
  • Made with plant-based, biodegradable cleansers
How to Use:
  • Hand Wash: Use 1/2-1 tablespoon of powder per load. Soak up to 5 minutes. Rinse well.
  • High Efficiency: Use 1/8 cup (1/2 scoop) for regular loads and 1/4 cup (1 scoop) for larger loads.
  • Top Loader: Use 1/4 cup (1 scoop) for regular loads and 1/2 cup (2 scoops) for larger loads.
Ingredients: Sodium Citrate (natural water softener), Tetra-sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda).

Forever New is never formulated with parabens, phthalates & dyes, and is never tested on animals.​

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Theresa: about a week ago

Love this product as it breaks down the oils and sweat from day to day wear and leaves it smelling fresh and clean. Very gentle but thorough and I also use it for some of my fine washable tops and lingerie. :)

D: a few months ago

This is the first and only detergent I've found and used that is not full of terrible chemicals that works in hard water. This stuff is amazing, and because it cleans so well in hard water, I use it for all my laundry. No more sticky, waxy, or slimey clothes!

Lisa: a few months ago

I started using Forever New a few years ago on our swimsuits. It cleans really well - removes oils, chlorine and salt and is gentle on the fabric. A little goes a long way. My first purchase, the 150g bottle, was from a swimwear store and was great for vacation travel. Very happy to have found the 3kg size. Now I use it on all delicates.

Ann: a few months ago

This is a classic that I have used for years. Gentle on clothing, it cleans well leaves a pleasant subtle scent your clothes. The large size from is very economical!

Sandra: a few months ago

I have been using Forever new for years now. Love the smell and it cleans wonderfully. I use this on all my delicate clothing as well as my favourite shirts and sweaters. Thankful for the 3kg size. Prefer this over zero and woolite.

Susan: a few months ago

This detergent seems to do a good job of getting clothes clean while being gentle. I have only used it a few times on delicates and sports fabrics but they have come out nicely. It has a nice scent that isn't overpowering.

Mary: about a year ago

Have used this product for years and continue to find new ways to achieve desired results. Great product! Economical when purchased by the bag too.

Alexandra: about a year ago

Like other reviews, I started out using this for my lingerie. Now I use it for clothing...and, after placing them inside a mesh wash bag, STUFFED ANIMALS finally come out clean and soft :). I don't put them in the dryer, though. Great product, thanks for carrying the 3kg. size.

Marissa: about a year ago

I used to use forever new to help get stains out of my clothing. But now I use it for both stains and my laundry detergent. I have sensitive skin and an allergic to perfumes. Forever new is so gentle on my clothing and skin. It also helps to keep my intimates looking brand new. I use this in my HE washing machine. I haven't yet found a stain that this stuff can't fix, it's taken out blood, sun screen, mud, wine, pop and more. I love it and am never going back to regular detergent.

Susan: more than a year ago

Forever New is outstanding for use with underwear and anything with lycra. I have used it for years and recently discovered this value size on This size is a huge money saver!!And now I can wash other favourite clothing, especially shirts and tops, with this residue free detergent. I have extended the life of many garments, bras and underwear by using this detergent exclusively to launder the items and then line dry them . Can't recommend it enough!!!

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