I love this product! Before, I NEVER used products on my hair, because I felt like it made my hair greasy, and different, and not as soft. I started using salon brand shampoo and conditioner, which helped my hair grow longer without getting horrible split ends like i did all my life before. Then I started straightening my hair more often, but even with the good shampoo, my hair started to get dry and split ends, and disgusting. So when I started using this, my hair actually got REPAIRED, and now I can straighten is as much as I want, and my hair is soft, moveable, amazing to touch, shiny, there are no split ends at all! and it just amazes me. It doesn't feel like I have any product in my hair!! My hair dresser uses got2be products in her salon, and recommends this brand to everyone, so now I really have trust in it!!!