I got this as a free addition to the anise toothpaste, and I'm stunned by how effective this is. I have stubbornly and extremely dry/flaky lips, and at this point I think I've tried just about every lip balm/moisturizer out there over the years. I've tried all the upscale French brands (Vichy, Avene, la Roche-posay, Roc, etc), and though I like that they feel nice and aren't waxy, they're expensive and none of them are especially long lasting. So when I got this, I was more than a little skeptical and thought I might just give it to someone else. Boy was I surprised; I only need to apply this once a day, maybe twice in extreme weather conditions, and it never crusts or flakes, even when I finally do need to reapply the next day, my lips just feel a bit tight and dehydrated, not flaky, chapped or irritated. I couldn't be more emphatic in recommending this. There's no reason to waste money on the upscale foreign brands, I'm just bummed that it took me so long to discover this!