As a pale redhead, I really like this to slowly build colour. I'm always so leery of sunless tanners because it's really easy for me to go too dark, too orange, or both. Two days took me from 'possibly undead' to 'enough natural looking tan that nobody comments on how pale I am', which is all I really care about. It does smell a bit, but more like a slightly weird moisturizer than a strong tanner odour. Will definitely keep using it.