John Frieda ULTRAfiller+ Shampoo

Fullness, on demand. This lightweight shampoo cleanses, plumps, and strengthens fine, thin hair from the very first wash. With Biotin and Hyaluronic Acid, its formula instantly boosts visible density for 200% thicker, fuller hair*, while helping to protect against hair loss caused by breakage** so your hair feels stronger, more supported, and ready for anything.

Directions: 1. Work shampoo gently through wet hair and lather. 2. Massage into roots to lift away build-up. Rinse well. 3. Follow with PROfiller+ Thickening Conditioner and PROfiller+ Thickening Spray to achieve the full result.