John Frieda Violet Crush Purple Shampoo

Transfrom your blonde from brassy to cool blonde!
Lose the brassiness for bright, beautiful blonde. This violet-pigmented purple shampoo gradually neutralizes unwanted yellowness without over toning to restore bright blonde between salon visits.
This daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits.

Features:

• Neutralises unwanted brassy tones without over-toning
• Formulated with crushed violet pigments
• Safe for use on natural and colour-treated blonde.
• Peroxide-free and ammonia-free formula.

Previously 'Sheer Blonde Colour Renew Tone-Correcting Shampoo'