This is the first review I've written and I'm motivated to do so because this rice is SO NICE! Previously I was using a 10 lbs bag of conventionally farmed long grain white rice from No Frills. This rice is twice the cost but definitely worth it for health reasons and also for product quality. I cook my rice in my Instant Pot and the end product is a much nicer consistency now that I'm using this rice instead of the other brand that I was using. I have salicylate sensitivity, as well as other unique health issues, and I need plain long grain white rice as a staple of my diet. I looked around and not only is plain [not Jasmine or Basmati] ORGANIC long grain white rice hard to find, but the only other brands I could find came in small bags and were more expensive. Thank you Well.ca for carrying the product - I hope you continue to do so long into the future!