If you have dark hair (natural or already coloured) and want your hair to be blonde or noticeably lighter than the colour you have - the product to use is Perfect Blondissima!
Perfect Blondissima Crème - Bleach can take a natural brunette and give a sunny, bold, bleach blonde. A lighter shade of brown can achieve a pale, cooler blonde hue.
This process takes a little longer than a traditional haircolour but the results are definitely worth it.
You can apply a light blonde haircolour of your choice (ash, beige, golden, neutral, etc.) after lightening to give a more sophisticated, refined shade or leave it "bleached" to make a trendy, bold statement.
The bleaching action works to lighten up your natural haircolour and eliminate the stubborn red pigment, so you won't look brassy or orangy. The length of time you leave Perfect Blondissima is important for the final result. So determine it first with a STRAND TEST (read instruction sheet carefully). Leave it on until you see a pale, yellow colour (could take 60 minutes or more on darker hair).
The colour of cooked pasta or the inside of a banana peel is also a good reference.
Perfect Blondissima Crème - Streaks lets you create the look that suits you. For luminous blonde highlights that are refined and contrasting, use the cap. For luminous blonde highlights that are soft and natural, use only the brush.
It takes time to be blonde, so enjoy the attention, flirt, and have fun. Living life as a blonde (naturally or by L'OREAL) is an experience and a lifestyle.