I bought this because I heard this was a less expensive version of another companies product (nearly 3x the price and less product) I have to say that I like this product way better. It not as heavy as the competitions, and the colour selection was better for my skin tone. it says it's a full coverage, but I'd have to say that it more medium to full. Only down side is I'm not a fan of the scent, and the packaging. The label is a bit deceiving, it make the product look a lot darker than it actually is. If I had bought in stores I probably would have ended up with the wrong shade.