1. I like the crunch of the gum when I first bite into it. The thin hard outer coating mixed with the soft inside give a very satisfying chewy crunch that I expect in my gum.
2. The flavor is very nice and even though it does fade over time, I don't find it to be that big of a deal, as is evident from my fourth point :-)
3. I love the fact that this gum does not stick to my fillings like some of the other gums. I think that is the single most annoying flaw that a gum can have.
4. I like the fact that this gum holds up for a long time. I am one of those people who will chew the same piece of gum for hours. Even when the flavor is completely gone, I keep chewing because I simply like chewing gum. Some other gums will start to break down and crumble in your mouth after a while and I hate that feeling. This gum holds up to my expectations well in that regard.
Overall, this is my favorite "non-poisonous-fake-sugar" sugar free gum on the market and highly recommend it.