I'm now on my third jar of this after discovering it last year. I usually wear high end makeup but I read great things about this online. I was amazed to find that the shade Buff matched my skin perfectly (fair with neutral/warm undertones, NC15ish) I have never found a makeup in any brand that matches my skin so well. The texture takes some getting used to, its not quite liquid, not quite mousse. Feels thicker in the jar than it actually is, its actually quite light textured when applied. I use my fingers and use a very small amount of product, and rub it in well. It blends very easily and has an almost primer-like texture. You can always add more to build coverage, but start with a small amount. It provides a very natural finish (unless you apply too heavily..like with anything) I'm still surprised I have found such a great foundation in a drugstore brand! I don't know about the 24 hr claims, but it definitely lasts a whole work day and then some!