Seventh Generation Easy Dose Laundry Detergent Concentrated Lavender

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need!

The compact 683 mL bottle delivers the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than Seventh Generation's 2.95 L bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love- this Ultra Concentrated Laundry Detergent is about to change the way you think about clean.


  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 683mL bottle that's easy to store, and easy to feel good about
  • Includes 2x 683mL bottles - 132 loads!
  • Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done
  • One squeeze is all you need
  • Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than the 2.95 L bottle
  • Advanced-enzyme formula fights even the most stubborn stains
  • Made with 0% dyes, fragrances, or artificial brighteners
  • 99% Biobased stain fighting power
  • EPA Safer Choice Product
  • 0% Fragrances, Dyes & Artificial Brighteners

Directions: Pop the cap, give a firm squeeze into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip and store upright

Ingredients: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative). *Linalool and geraniol are components of these fragrance ingredients.

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Rated 5 out of 5 by from I love it I was given the chance to try this product. I first thought well I will give it a try but I'm used to using a lot of detergent to get my clothes clean especially my four year old son. But I thought maybe it will work so I went and put the pre messured detergent in the wash machine the first thing i noticed was how I loved the smell of the detergent. It smells so good. Once my laundry was done I was putting it my dryer I noticed my clothes have never been this clean in a long time. I love it. It works so good I will be using this for a long time so easy to use thank you so much. #tryitfree (This review was collected as part of a promotion.)
Date published: 2020-03-30
Rated 5 out of 5 by from Awesome Laundry Detergent Thank you @topbox @seventhgeneration for sending me this EasyDose Ultra Concentrated Laundry Detergent Fresh Lavender Scent 683 g for free for me to review. I love the Fresh Lavender scent it made my laundry smell amazing all day long. I love the 1 squeeze = 1 load it’s so awesome it pre-measures and pours the right amount you need for each load, so your not wasting or using more than what you need. Also it does 66 loads and it shows you on the laundry detergent packaging, how to use their product which is very helpful. I definitely will be buying this laundry detergent and would recommend it. #trywithtopbox #freeproduct (This review was collected as part of a promotion.)
Date published: 2020-03-26
Rated 5 out of 5 by from Great product clean clothes wonderfully! Great product clean clothes wonderfully!I have been using this product now for two weeks on my laundry. In total I have done about five loads of laundry and I find it amazing that only one squirt of detergent cleans my clothes perfectly and leaves it smelling so nice. I think this is a great an innovative way to use less detergent when doing laundry. A couple of my clothes had some stains from a barbeque I had and it got everything off without any residue. Once I am done this product that I got for testing via Topbox I will be re-ordering more. #FreeProduct (This review was collected as part of a promotion.)
Date published: 2020-04-02
Rated 5 out of 5 by from Love it! I received this #freeproduct in return for my honest review. Firstly, I really liked the smell. It is very subtle and light. The first time I used it, I was not sure how much liquid to put, but then realized it pre-measured for me! I absolutely love this! It really keeps you from adding to much or too little. It is perfect! I actually tested it on a few clothing items that has some nasty stains on them (courtesy of my daughter) and it actually got them ALL out! I was very surprised and absolutely impressed! Love how this is 99% plant based too. Overall, I will definitely purchase this item once we run out!
Date published: 2020-03-25
Rated 5 out of 5 by from Alittle goes along way I received this product to review and I love it iam already looking for it in stores I live in a apartment building and the small compact size is easy to carry , you cant over pour every squirt is portioned to the exact amount needed and it smells amazing it has a nice clean lavender smell that is not over powering even after being washed and also I have sensitive skin and it does not irritate my skin .my husband even loves it this is how much is left after 16 loads of laundry I wanted to get a good amount of use of it before leaving a review!!!! (This review was collected as part of a promotion.)
Date published: 2020-03-31
Rated 5 out of 5 by from Love this product! I got this product complimentary in exchange for my honest review! Firstly I love this brand! The clear packaging allows you to know exactly how much product you have, as opposed to most laundry detergents that you cant see without peering in through the top. It offers 66 loads with this ultra concentrated formula! And I especially love the compression chamber that portions out exactly the right amount for a load so we arent using kore than we need! I LOVE that! 1 squeeze = 1 load. Also loving the lavender scent! It subtly lingers on your clothes and bedding ever so slightly. Wonderful product! Thank you! #topboxcircle #freeproduct (This review was collected as part of a promotion.)
Date published: 2020-03-25
Rated 5 out of 5 by from Awesome new dispenser system Our clothes get super clean with a nice fresh lavender scent, including our puppy’s laundry (he has allergies to regular laundry detergents). My family has used Seventh Generation products for many years and we have no complaints whatsoever. Their laundry detergent is the only detergent in the marketplace that we ever buy now. It's much better for the environment than the other "big-box" choices and everyone should work towards that target even if "green" products cost a little more. The new dispensing bottle is super easy to use and one squeeze cleans a load of laundry. The smaller bottle is easier to store as well as less plastic waste when done. (This review was collected as part of a promotion.)
Date published: 2020-03-27
Rated 4 out of 5 by from Smells good I receive this product for free in exchange of a review. It's the first time that I use laundry detergent that has natural ingredients. The like that the bottle has a measure feature so that you don't over pour or be stingy when pouring in the tray. There's a clean and fresh scent that's very pleasant to the nose with a hint of lavender that smell isn't over powering. The product is good for the environment: cruelty free, no added fragrance, dye-free, bio based, plant based and clean. (This review was collected as part of a promotion.)
Date published: 2020-04-01
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