It's like that favorite baseball cap or t-shirt that you are never going to part with. The thing is - it's always been there for you and you like it. You want a deodorant or antiperspirant that is always there for you too. Something you can count on. Who wants the perfumy stuff your 15 year old nephew is wearing, when you can get something you know actually works? And, it's available in a variety of clean scents that make you smell like the man that you are - not your nephew.