We prefer to use only environmentally friendly cleaning products. I'm not very excited about this one. It's okay, but I think the Nature Clear toilet bowl cleaner worked better for us. On the plus side, the applicator tip is very well designed. On the negative side, the smell is awful. It makes me feel unwell, which suggests to me it's not fragranced with essential oils but with something toxic. It's the worst smelling natural cleaner I've used. Additionally, it's got dye in it, which is also not very natural. Why not leave it clear? Definitely wouldn't buy this again. I don't think it's truly natural, just more natural compared to most Clorox products. Buyer beware!!