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My cat seems to enjoy this food, although he's not picky. The protein levels are a little low and there's more filler than I'd normally give my cat, which means he tends to eat more than he did with previous food (Orijen). I'm not sure what the "naturals" stands for but it looks to be purely marketing because there's nothing organic, free-range or really different than normal Iams on the package. That said, it is fairly hearty and inexpensive.