Specially formulated for cold water conditions and for use in your high efficiency washer, Tide Coldwater HE provides a brilliant clean and helps save money on your energy bill.
Is it a fabulous product, no. But, it is a really good one. Don't necessarily find that it gets my clothes any cleaner, brighter, or stain free compared to other products out there. I would prefer a bit more of a scent, but I guess that's where your fabric softer steps up. I do like the cold water option.
I absolutely love Tide ColdWater. Gets my stains out, has a very light scent AND saves me money by using cold water. And with the HighEfficieny version, I don't use nearly as much - saving me more $$ :)